A verbal operant evoked by an establishing operation, resulting in specific reinforcement is called?

A verbal operant evoked by an establishing operation, resulting in specific reinforcement is called?

• A. Tact
• B. Echoic
• C. Mand
• D. Intraverbal

Answer: (C)

The main idea is that a mand is a verbal operant whose form is controlled by a motivating operation and is reinforced by the specific item or event named in the request. An establishing operation makes that reinforcer more valuable and makes requesting it more likely. So when the speaker says, for example, “I want cookies,” the response functions as a direct request for a particular reinforcer and is reinforced by receiving cookies. This distinguishes it from other verbal operants: a tact labels a nonverbal stimulus; an echoic repeats a heard word or phrase; and an intraverbal responds to a verbal stimulus with a more conversational, non-specifying answer.

The main idea is that a mand is a verbal operant whose form is controlled by a motivating operation and is reinforced by the specific item or event named in the request. An establishing operation makes that reinforcer more valuable and makes requesting it more likely. So when the speaker says, for example, “I want cookies,” the response functions as a direct request for a particular reinforcer and is reinforced by receiving cookies. This distinguishes it from other verbal operants: a tact labels a nonverbal stimulus; an echoic repeats a heard word or phrase; and an intraverbal responds to a verbal stimulus with a more conversational, non-specifying answer.